Skip to content

Apple Agrees to $250 Million Settlement Over iPhone AI Marketing

Technology — original topic illustration — illustrative image
Topic illustration — not a photograph of the reported event. Original LokiTV graphic.

NowWire · AI-assisted reporting summary · September 23, 2026 UTC

Settlement Details and Eligibility

Apple has agreed to a $250 million class-action settlement in a San Francisco federal court regarding false advertising claims about artificial intelligence capabilities for the iPhone. The lawsuit alleged that Apple deceived consumers when it marketed the iPhone 16 in 2024 with "Apple Intelligence" and Siri upgrades that were not yet available. The settlement covers approximately 37 million devices purchased in the United States between June 10, 2024, and March 29, 2025, which includes all iPhone 16 models as well as the iPhone 15 Pro and iPhone 15 Pro Max. [1]

Filing a Claim

Eligible owners are in line for payouts of at least $25 per device, with final amounts potentially reaching up to $95 depending on total claims and other factors. Apple has launched the official website SmartphoneAISettlement.com for users to submit claims by providing basic personal information and their device's serial number. The deadline to file a claim is December 21, 2026. Apple stated that it resolved the matter to stay focused on delivering innovative products, noting it has introduced other features like Visual Intelligence and Live Translations since the initial launch. [1]

Sources

Leave a Reply

Your email address will not be published. Required fields are marked *