NowWire · AI-assisted reporting summary · September 23, 2026 UTC
McDonald's is bringing back its popular Monopoly promotional game in the United States starting October 6, 2026, featuring a $1 million grand prize and a digital gameplay format. According to reports from USA Today and Yahoo, customers peel physical game piece codes off eligible purchases and scan them in the McDonald's app to redeem prizes. [1]
The grand prize of $1 million is structured as a $50,000-per-year annuity over 20 years rather than a lump sum. Additional prizes in the pool include vehicles, vacation packages, home down payment or college debt assistance, and free food for a year. Pre-registration runs from September 29 to October 5 for bonus rewards points, though the promotion will not return to the UK or Australia this year. [1]
The marketing push arrives as McDonald's faces a challenging period on the stock market, trading near a two-year low alongside softening US comparable sales. While analysts have adjusted price targets downward following recent earnings reports, the company concurrently achieved Dividend King status by marking 50 consecutive years of dividend increases. [1]